PUBLICATION | COMPANY BOOKLET | COLOR | TYPOGRAPHY
PRINT & DIGITAL
Company Name: Lululemon
Project Type: Publication Design
Association: School Project Associated with FIDM
Duration: 2023-2023
Designer: Lynn Park
CHALLENGE
This project focuses on creating a publication design for Lululemon’s membership culture guidebooks that will be published annually exclusively for the customers who hold the membership.
The challenge is creating a culture guidebook that portrays the company’s vision each year, promoting new products, and interactively increasing customers' awareness and loyalty toward the brand.
SOLUTION
This book will introduce Lululemon’s trend, style, and vision for 2023 and provide articles and stories about the new products, such as Lululemon Studio Mirror’s fitness classes, that the company is promoting. This book aims to communicate with customers about the company’s vision and culture in an interactive way.
The design inspiration comes from the new in-home fitness classes that Studio Mirror promotes this year, conveying that Lululemon is for everyone with a vision for personal fitness goals. The primary attribute of the design is to “Be Strong and Brave.”
