MOTION GRAPHIC | STORYBOARD | COLOR | TYPOGRAPHY
PROMO VIDEO
Company Name: Lululemon
Project Type: Motion Graphic for New Year’s Promo
Association: School Project with FIDM
Duration: 2022-2022
Designer: Lynn Park
CHALLENGE
Lululemon’s core values include personal responsibility, connection, inclusion, courage, and fun. This project aims to create a promotional motion graphic for New Year’s.
The challenge is to create a meaningful yet attractive motion graphic that promotes the company’s goal values in an exciting and eye-catching way. Also, it should be readily applicable in various media and promotional methods.
SOLUTION
This motion graphic aims to communicate with the customers about Lululemon’s vision for the New Year: positive potential and limitless energy.
The design will mainly focus on three of the company’s values: connection, inclusion, and fun, using a simple shape circle with two primary colors, pink and yellow, and the word: “BE HAPPY.”
MOTION GRAPHIC: BE HAPPY
This motion graphic aims to communicate with the customers about Lululemon’s vision for the New Year: positive potential and limitless energy. The design will focus on three company values: connection, inclusion, and fun!
